Consumer Privacy Rights
At Aquí, we appreciate the trust you place in us when you choose to visit our stores or websites and we take that responsibility seriously. This Policy describes how we collect and use personal information about you when you visit our website, use our mobile application, call us on the phone.
By “personal information”, we mean information that directly identifies you, such as your name, address, or email address. In this Policy “you” means any person who visits our website, uses our mobile application, calls us on the phone.
What Information We Collect
We collect a variety of types of information. Examples include:
Contact information, such as your name, address, phone number, or email address
Purchase information, such as the items your purchase
Payment method and payment information (such as debit or credit card number and information), billing and shipping address, and contact information (such as for receipts or order updates)
Preference information, such as your contact and marketing preferences, and brand and merchandise interests
Profile and account information, which may include Contact, Purchase, and Preference information as well as your account password, items in your online shopping cart or saved for future purchase, product review information, and other information about your profile or account.
Demographic information, which may include age or birthdate, gender, ZIP code, and other information about you.
Call recordings including information about your call and that you share when you call us on the phone.
Location information of your device that you use with our mobile application, if your device settings allow us to collect location information.
Device and browsing information , including information about your phone, tablet, computer, or device, and online browsing activity (collectively, “automatically collected information”). Automatically collected information may include IP addresses, unique device identifiers, cookie identifiers, device and browser settings and information, and Internet service provider information. Automatically collected information also may include information about when and how you access and use our website or mobile application, such as the date and time of your visit or use, the websites you visit before coming and after leaving our website, how you navigate and what you search for using our website and mobile application, the website pages and items you view using our website and mobile application, and the items you purchase.
How We Collect Information
We collect information on our website, through our mobile application and during calls with you. We also obtain information from you. For example, we collect and obtain information:
From you, such as when you make a purchase, contact us, create an account online, respond to a survey, engage in a promotional activity, attend an event or appointment, apply for employment, or sign up for emails or marketing
From social media platforms and networks that you use in connection with our website or mobile application, or that share or allow you to share information with us, such as Facebook, and Instagram. For example, if you use functionalities, plugins, widgets, or tools from social media platforms or networks in connection with our website or mobile application (e.g., to log into an account, or to share inspiration, finds, purchases, and other content with your friends and followers on social media), we will collect the information that you share with us, or that those social media platforms or networks share with us. For more information about social media platform and network privacy practices, please review the privacy policies and settings of the social media platforms and networks that you use
Using cookies and automatic collection methods
For example, we and third parties we work with may collect information from the computer, tablet, phone, or other device: that you install our mobile application on; that you use to access our website; or that you use to open an email or click on an advertisement from us. This collection includes automatically collected information, and generally does not include personal information unless you provide it through our mobile application or website or you choose to share it with us
Methods we use include:
Cookies (which may be session-based or persistent, and are typically small data files that are stored on your hard drive or in connection with your Internet browser)
Web beacons or tags (small images embedded into websites or emails that send information about your computer, tablet, phone, or other device when you visit our website, use or mobile application, or open an email we send to you)
Website and mobile application log files (which we tend to create automatically in connection with access to and use of our website and mobile application)
Flash cookies or Local Stored Objects (which may be placed using Adobe Flash software—Learn more about privacy and storage settings for Flash cookies here
Other technologies (which may be similar to or different than the methods noted above)
How We Use Information
We use the information that we collect to conduct our business and to provide you with the best possible products, services, and experiences. We also may combine any or all of the information that we collect or obtain
Examples of how we use information include:
To provide you with products and services , such as to: fulfill your orders and process your payments; process, maintain and service your account(s)
To provide you with products and services that we think you will like
To respond to you, such as when you: place an order; call us; make a request or inquiry, complete a survey; or share a comment or concern
For personalization of your experiences with us, including to:
Remember your interests and preferences; customize the products and services we share with you and facilitate your interactions with Aquí
Track and categorize your activity and interests on our website and mobile application, including by identifying the different devices you use
To enrich your experience on our website, and through our mobile application
For marketing and advertising , such as to:
Send you marketing and advertising communications
For analytics , such as to:
Understand how you use our website and mobile application
Understand how you shop with us
Determine the methods and devices used to access our website and mobile application
Improve our website and mobile application
For our business purposes , such as:
To operate and improve upon our business and lawful business activities
To maintain our accounts, and records; for research
To determine your satisfaction with our products and services
To detect and prevent fraud or misuse of our services
For any other business purpose that is permitted by law
For legal and safety purposes , such as to:
Defend or protect us, our customers, you, or third parties, from harm or in legal proceedings
Protect our rights
Protect our security and the security of our customers, employees, and property
Respond to court orders, lawsuits, subpoenas, and government requests
Address legal and regulatory compliance; and notify you of product recalls or safety issues
How We Share Information
In general, we do not share personal information about you with third parties for third party marketing or advertising purposes. We do share personal information with third parties for other purposes. For example, we share personal information with:
Third parties and service providers that provide products or services to us, that help us market or advertise to you (including co-branded marketing and advertising), or that provide products or services to you. We may use third parties or service providers to perform any of the actions or activities allowed under this Policy
Parties to business transactions such as those we deal with in mergers, acquisitions, joint ventures, sales of assets, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other types of business transactions. In these types of transactions, personal information may be shared, sold, or transferred, and it may be used subsequently by a third party
Additional third parties such as law enforcement, government entities, courts, or other third parties as required or allowed by applicable law, such as for the legal and safety purposes described under the “How We Use Information” Section above, or otherwise to help prevent harm or fraud to us, you, our customers, or other third parties. We also may share personal information with third parties upon your request or with your approval, though we may not be able to accommodate all requests.
Online Advertising and Third Parties We Work With
We work with third party companies for advertising purposes, including to: Serve advertisements across the Internet
Track and categorize your activity and interests over time on our website and mobile application, and on third party websites and mobile applications
To identify the different device(s) you use to access websites and mobile applications. We share information with these companies, and these companies may collect information—including automatically collected information when you use our website or mobile application—through the methods described in the “How We Collect Information” Section above (see “using cookies and automatic collection methods”). These third party companies also may possess or obtain information about you from your interactions: directly with the third party companies; with other websites, mobile applications, or companies with which third party companies work
From your interactions with advertisements the third party companies help to display to you. The information that these companies collect or that we share may be used to customize or personalize the advertisements that are displayed to you.
We may share personal information with the third party companies we work with for our purposes, though in general we do not share personal information about you with third parties for third party marketing or advertising purposes. We may also share other information in our discretion, including automatically collected information, which may be used by third parties for third party marketing, advertising, and other purposes. For information about the choices you have about the online advertising practices described in this section, please see the “Your Choices and Access Requests” Section below.
Your Choices and Access Requests
We strive to offer you with choices about how personal information is used and shared. Your choices include:
Online Advertising. You can manage third party advertising preferences for some of the third parties we work with to serve advertising across the Internet by clicking here and by utilizing the choices available at and . We do not guarantee that all of the third parties we work with will honor the elections you make using those options, but we strive to work with third parties that do.
Social Media Platforms and Network
We encourage you to review your privacy options and settings with the social media platforms and networks you use to understand what choices you have about sharing information from those platforms and networks with us.
You can opt-out of marketing or advertising emails by utilizing the “unsubscribe” link or mechanism noted in marketing or advertising emails you receive from Aquí. You may also request to opt-out of marketing or advertising emails by contacting us.
Mobile Location Choices
You may choose not to provide your location to us in connection with your use of our mobile application by declining any prompt requesting location information, and by customizing your mobile device settings to prevent sharing of location information. We may also collect location data when you have our mobile application installed on your device and your device is near our store or store systems (such as systems that offer personalized content), even if you are not currently using the mobile application. You may prevent this by customizing your mobile device settings to prevent sharing of location information or by disabling Bluetooth on your device.
If you have registered for an online account, we allow you to access and update certain personal information that you have provided to us by logging into your online account and using the features and functionalities available there. You may also make a request for access to personal information by sending an email or contacting us. We are not able to grant all access requests, and we may request additional information from you in order to verify your identity before accommodating an access request.
Security and Fraud
We take steps to help protect the confidentiality and security of personal information you share with us through our website and mobile application. In general, information transmitted through the Internet may not be perfectly secure, and we are unable to guarantee the security of your personal information. We encourage you to take steps to help protect the confidentiality and security of your account and personal information, including by doing the following:
Reviewing your accounts periodically and immediately reporting any unexpected activity or unrecognized information.
Installing the latest security updates and anti-virus software on your computer to help prevent malware and viruses
Using complex passwords (a minimum of 7 alpha/numeric cAsE sEnsitive characters)
Not using the same password on more than one website
Not sharing your password with others
Password protecting your computer and mobile device
Sign out/log off of website sessions so that your session is closed, especially when using a public computer.
You may come in contact with websites, emails or texts that try to lure you into providing personal information with an offer such as a Gift Card. Aquí does not sponsor or endorse these offers. If you become aware of any potentially fraudulent activity on a website or in an email or text, please forward the information to so that we can follow up.
Notices and Disclosures
Links to Other Websites and Services
Our website or mobile application may provide links to other Internet sites, content or videos (embedded or direct links) maintained by third parties. We are not responsible for the sites, content, or videos accessed via the links, and we have not reviewed the privacy practices of those third parties. We encourage you to review the privacy practices of those third parties.
Browser Do Not Track Signals
While we strive to offer you choices when you use our website and mobile application, we do not promise that we will be able to receive or honor web browser Do Not Track signals.
California Privacy Rights
California law entitles residents to ask us for a notice describing what categories of personal information we share with third parties for third parties’ direct marketing purposes. Unless you request us to or consent to us doing so, Aquí does not sell any personal information to third parties for their own direct marketing purposes. If you have questions about these practices, please contact us at
Aquí does not knowingly request or collect personal information from any person under 13 years of age without prior verifiable parental consent. If you believe that your child under the age of 13 has submitted personal information to Aquí in connection with our website or mobile application, and without prior verifiable parental consent, please contact us at so that we can take steps to delete the personal information that she or he provided.
If you provide personal information through our website or mobile application separate from a purchase, you agree that the personal information will be transferred to and processed in the United States of America and any other country or jurisdiction at our sole discretion. The laws that apply to the use and protection of personal information in the United States or other countries or jurisdictions in which we transfer or process personal information may be different than the laws and protections in your country.
Additional Information and Contacting Us
To update us with your marketing preferences, in addition to the options in the sections above, you may contact us using the following method:
If you’re not comfortable shopping online (and would prefer to make your purchase via telephone), just give us a call. Our Customer Service representatives will be happy to assist you.
Updates to This Policy
We may make changes to this Policy, and may apply any changes to information previously collected, as permitted by law. When we make material changes to this Policy, we will notify you by posting the updated Policy on our website, and we will update the effective date at the end of this Policy.
This Policy is effective January 10, 2018.